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Around
the World Cruise.
Our
client wanted to announce a special "show incentive".
The buyers had the chance to win an exciting cruise around the
world, if they placed a large order at the show.
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Our
challenge was to come up with an idea that would literally stand
heads above all others. Whatever we came up with had to be instantly
recognizable and memorable. It had to enable the sale force to encourage
their clients to place their orders at the show, NOW! This all had
to be accomplished without compromising the valuable floor space
that was needed to display the product.
Our Solution: We designed a three dimensional ship that was built
from lightweight materials. This enabled everything to be shipped
in a knocked-down fashion, at a reasonable cost. The assembled ship
rose a full 16 feet above the show floor, enabling prospective clients
to see the booth from all over the show. Below the ship, we presented
the product in a retail like environment. This open concept, included
slat wall displays, and allowed several sales representatives to
work at the same time, increasing their customer contact. |
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